Watch This - A Fresh Look at Art Museums

The Museum of Art & History at the McPherson Center in Santa Cruz California (the “MAH”) is undergoing a transformation. There's not a lot to be said here that isn't said in the video - I urge everyone in the arts community to watch this short video by Nina Simon of the Santa Cruz Museum of Art and History. It's something I just wanted to share.

Nina has a vision for the Museum to become a thriving, central gathering place where local residents and visitors have the opportunity to experience art, history, ideas, and culture. She would like to see engaged members and visitors who are increasingly passionate and knowledgeable about contemporary art and local history that celebrate their diverse community.

In the broader sense this vision is not only revolutionary, it's exciting, but as Nina puts explains "It’s only as good as our ability to deliver on it". AW (Tony) Scott